The choice of a domain name can be daunting. Research on the subject (after all, you are the type of marketer who researches, right?) And you will be hit with a landslide of opinions, most contradictory. However, there are two points that everyone agrees on:
Choose your domain before you start your business.
This is particularly true if your market niche has a lot of competition. Research your domain before you commit a Business Plan.
Do not wait toolong, if you have a domain.
As you explore, you will probably come in a couple of domains that you win. You might be tempted to wait, since you have not finalized or refined your business plan. Not. A handful of domains will not cost much at an affordable registrar like GoDaddy, and when they're gone, they're gone. Chances are, you can sell even refers to the costs, if not a profit. Or "developing", with unique content and assign it to your main site forextra traffic.
Now that we have the easy part of the way, you can wade in dark waters.
Question: What are TLDs (top level domain) is best?
A. If you're a juggernaut in the economy with a huge advertising budget, then the answer is dot-com (. Com). If you are a small time companies are fighting for search engine positioning, the answer is still dot-com.
People argue about the value of a dot-com TLD. Some say that dot-coms have no particular value in the search engines, whichmay be true.
However, the fact, if you do not already burned dot your brand on the collective brow of the planet-com makes you easier to remember. If you fear dot-coms, then in a deep dark place inside, people remember you as "difficult-to-remember URL with the extension that is not dot-com." Even worse is when you choose a different dot memorable domain ending in-net,-us, or (God forbid)-tv, some of your visitors at the end of these competitors, who caught the dot-com versionYour domain. Okay, this is done. Now to create the controversial stuff. What is best: the "keyword" domain, or biting the "creative genius, and brand name" domain?
Keyword Name vs. Creative-Genius Brandable
A keyword is the boring, workhorse kind of domain. You seem them everywhere. They bristle with hyphens: "best-anchovy-pizza-in-siberia.com." Or "super-labrador-accessories-and golfballs.biz." At first glance, they are difficult to mark. They are difficult to adapt to business cards. They are really hard to explain over the phone to Aunt Martha.
On the other hand, is a Creative-Genius Brandable Name of the sexy kind of domain. The successes are sparkling: Yahoo, Google, Amazon.com. You can write these URLs across the room and the other guy is probably right. But note: the dot-com road is with hip, snappy business, the brand is not successful their product or dotted> Get high listings in search engines. Now their URLs all on the same page: "Server not found ..."
The debate rages, but the first question you must ask yourself is:
How do I find the people?
It was reported recently that has begun "outperform direct navigation" web traffic search engine traffic. In other words, more people visit sites by typing the URL directly than they comb through search engine results. So more gurus are recommendingBrand name domains.
But think about it. As a small business is to find how the people? Word of mouth? Billboards on I-95? "Corporate sponsorship" on hockey arenas? Probably not: they can be found through search engines. You will type in "cheap purple widgets", and as a smart marketer, you will offer them for the keywords "cheap purple widgets optimized website."
However, this does not automatically mean you should pick a keyword domain. There are advantages and disadvantagesfor both species.
TRADEMARKS added: WE OFFER
The brand name domain is great for business cards. In fact, it is almost mandatory if you plan to offline marketing. In other words, if you print until stationary Kinkos, you want a brandable domain name.
If you're also a marketing genius, this is a challenge fit for your talents. The search for a memorable, to the APT domain for your brand something that no software can be controlled Suggestion Tooldo.
Most "hybrid" domains - those who are really crosses between keywords and brandable names - are long gone. But if you have a unique idea for your brand, you can probably catch the dot-com name for themselves. All you have to do now is burn that common brand on the forehead of the world. If you do this, you will benefit from the type in traffic. This means that if someone hears about you, they can find to buy probably just entering your domain.
TRADEMARKS insert:DISADVANTAGES
The brand name requires solid marketing skill, research and luck. Her name was so catchy, it's almost viral. There should also be your actual business - or have received they give to work hard (often meaning, spend money to connect) to the two. Your name will be "tested on colleagues, relatives and dishwasher repairmen to ensure that no undesirable connotations. Finally, is available with your name as a domain, and do not sufferof competitors with similar areas. Sometimes it all goes off is difficult.
KEYWORD: ADVANTAGES
According keyword names, we are not talking about the glorious generic keywords - the one keyword kings such as drugs.com and business.com. No, we're talking keyword names you can afford.
You can use the domain name [http://www.cheap-purple-widgets.com] buy in the hope of a top ranking search for cheap purple widgets.
The advantages are manifold. First,more keyword names are available. (You're ugly, and many people feel an aversion to hyphens.) In addition, they help you place higher in search engines. It is true that search engines give a little credit for having a keyword in the domain, but "a little credit" counts.
Second, keyword domains leave no doubt about the searcher's about what you sell. If you have decided not to get your widget business "Ableeza" a seeker, perhaps at a glance what it is callYou sell, even if your rank high.
Finally, if you can get people to link to you, they will be valuable links. No matter how Webmaster Joe describes you, the link part will always say, "cheap-purple-widgets." This is a powerful search engine strategy for moving higher.
KEYWORD: DISADVANTAGES
You will not type-in traffic for a keyword. You can not really explain it on a phone. It will look nice on a business card, and it is almostimpossible to couple with a cute logo. But if search engine traffic to your business will be to push the keyword name is worth a long, hard look.
WRAP-UP
Regardless of the type you do decide not to play guessing games. If you go with a keyword name, use a search tool to determine (as http://conversion.7search.com/scripts/advertisertools/keywordsuggestion.aspx, which keyword phrases people are searching on.
If you have a brand name rather than choose to teston a variety of real people first. Watch for their reactions. Reserve your domain early going, since brandable domains quickly, unless they are very unique.
In the long run both types of domains can work for you, especially if offline marketing is an option, and you have a knack for branding. Overall though, the keyword domain is probably the easiest way to success for small entrepreneurs.
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